Social ratings: Nielsen measures social engagement around TV shows, counting the number of posts about a given episode and the reach of the conversation. Third-party measurements: A number of companies measure things like out-of-home viewing or binge viewing, but they can rely on users to opt in to sharing data, which can lead to a less representative sample.
Sign up for THR news straight to your inbox every day. October 5, am. Logo text. Related Stories. Rambling Reporter How One of L. All Rights reserved. If multiple people, including guests, view a program, each one enters information about his or her age and gender into the box so that the viewing habits of each person can be tracked. This viewer-specific data sets the information Nielsen records apart from data gathered by a regular cable television box.
Nielsen turns this sample of viewers into a percentage representing total viewership. This would indicate a rating of 10 points, and networks rank their shows based on the number of viewers they have each week. More important than just the ratings of a show are certain demographics and "commercial ratings" for a program. Since the Nielsen box tracks viewing habits by age and gender, companies can specifically target certain groups, such as people between the ages of This age range tends to buy more products than other ages, so it has become the most important demographic to many advertisers.
Networks can charge more money to advertisers placing commercials in a show with high numbers of viewers in this demographic, even if the show's overall ratings are lower than another program more popular among older or younger audiences.
The Nielsen Company has also established a secondary rating called "commercial rating," which is based on viewing habits of commercials.
OzTAM is the official source of television audience measurement for the five mainland metropolitan markets in Australia — Sydney, Melbourne, Brisbane, Adelaide and Perth — and nationally for subscription TV.
OzTAM TV ratings are audience estimates that are based on actual viewing behaviour of 5, homes in Australian metro cities. The homes provide a representative sample of the Australian population and when the TV in these homes is switched on, the meter lights up and asks who is watching. Viewers log in and out when they enter or leave the room and the meter gauges all TVs within the home.
Click here to learn more about OzTAM. RegionalTAM is the ratings provider for television audience measured in regional Australia. Click here to learn more about RegionalTAM. In addition to broadcast TV viewing, Australians today are embracing new technologies and new ways to watch their favourite TV shows. To measure TV audiences and derive our viewing metrics i. In total, we measure hundreds of networks, hundreds of stations, thousands of programs and millions of viewers.
In the U.
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