The packaging was in tribute to his wife's favourite colour purple and favourite flower violets. Within the box assortment was a piece of honeycomb that became so popular that Hoadley decided to produce an individual honeycomb bar. This proved trickier than first thought, because as the pieces of honeycomb cooled, they absorbed moisture and started sticking together.
This hygroscopic nature of honeycomb led Hoadley to eventually dip his bars in chocolate, to keep the honeycomb dry and crunchy. Thus, in , the Violet Crumble bar was created. Hoadley wanted to call his new bar just Crumble, but learned that it was not possible to protect the name with a trademark.
It was an instant success and continues to be to this day! No , the gelatine we use is a beef gelatine so Violet Crumble is not suitable for vegetarians and vegans.
No, we also process a range of products that contain peanuts and almonds within our Glynde manufacturing facility. In a cool dry place and in an airtight container once opened is ideal for keeping your Violet Crumble explosively fresh!
The purchase of Violet Crumble was a logical step for the family-owned business as it was already a major honeycomb producer for private labels and its own brand, which was renamed Bumbles in Nuggets are one of a number of new Violet Crumble formats released by Robern Menz. Bumbles Choc Honeycomb uses a different recipe to Violet Crumble and continues to be sold in major supermarket and variety stores nationally.
It is also exported to a number of countries including the United States and Japan. Sims said Robern Menz was able to use its contacts to begin exporting Violet Crumble to the United States and had been working with AusTrade for the past nine months on developing other export markets, which it expects to announce soon. The Polly Waffle was a combination of chocolate, wafer and marshmallow and like the Violet Crumble developed somewhat of a cult following in Australia.
Robern Menz bought the rights to the Polly Waffle in January , a decade after Nestle stopped making the bars. Sims said most of the parts for the new Polly Waffle line would be sourced from Australia but some specialised components would need to be designed and made overseas, slowing the process because of COVID travel restrictions.
Phil Sims says the re-launch of the Polly Waffle will be another important milestone for Robern Menz. The Polly Waffle grant came with a promise to employ an additional 38 staff, which will take the Robern Menz workforce to more than Sims said purchase orders for sections of the production line would be placed in the coming months but travel restrictions were causing the greatest delays.
Sims and his brother Richard are the fourth generation of the Robern business started by their great grandfather Walter Sims. It already produces more than products including Menz FruChocs, Crown Mints and JeliChocs at its Adelaide factory, which will begin manufacturing Violet Crumbles in the coming months. Robern Menz is as old as the chocolate bar itself. The Robern business traces its origins back to , when Walter Sims opened his first grocery store in Unley, an inner-southern suburb of Adelaide.
Robern Menz CEO Phil Sims, left, with Richard Sims, said: "As the new gatekeeper of Violet Crumble, we are aware of the responsibility that comes along with owning a brand so highly regarded in the Australian market place.
English migrant Abel Hoadley is credited with inventing the Violet Crumble a few years later at his confectionery works in Melbourne. In an interesting twist, in , Robern bought a honeycomb plant from Hoadley's and set up a manufacturing plant in Stepney, South Australia.
Robern Menz chief executive Phil Sims, a great-grandson of Walter, on Thursday said the company was excited to buy "what is undoubtedly one of Australia's great brands". Robern Menz will acquire the Violet Crumble brand and its associated intellectual property, plant and equipment for an undisclosed sum.
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