I chose these categories due to their applicability to my research question and after careful observation. I also analyze the progression of my findings with checkpoints of , , and Rochester Institute of Technology. Advanced Search. If you have any questions or concerns, you can email us at. Privacy Copyright. This icon of lovers emphasizes that gifts reinforce and keeps a relationship between lovers alive.
A gift can bring happiness, love and joy into once life. Signs such as kissing and touching obtain the connotations. There is a contrast by the blue box. It points out the product and emphasizes that a gift can bring all these feelings alive. Buying a gift for a woman is always good, because women love jewelry and seem never to have enough of it.
In order to surprise a woman and to make her happy you have to buy this product by Tiffany and Co. The picture of the fragrance Ghost advert has a denotation of a woman in an utopian world, by using signs as spiritual colors of clouds and dust in a not identifying surrounding. The picture has been computer moderated a lot.
The skin of her is perfect and her eyes have been manipulated. The girl has connotations of an innocence angel, by using signs as white cloths and silver. The picture has overall a soft, romantic and mysterious style. The bottle of the product itself a symbolic of ghost.
The white silver bottle emphasizes another utopian world and makes the product more valuable. The Tommy Girl represents typical American ideologies of lifestyle. Freedom, independence and being proud of themselves are the main key elements. The American flag in the back round and the sign of Tommy Hilfiger is in the same colors as the flag. The writings of the advert are a bit leisure written and not in capital letters.
They also choose a white woman to represent their country. She wears a kind of fuzzy, easy shift wear style. The golden touch of the fragrance gives it a value. The editorials in Vogue and Cosmopolitan have obvious differences. The style of the editorial how it is written, what it imply and contain is different to each other.
The expression of editorial and the arrangements are a reflection of the ideal of lifestyle the magazines hold dear. The editorial in Vogue is in a golden frame. The editorial looks now more important. It is now the king and queen of the editorial. The big frame lifts the editorial out, the gold and the white contrast back round.
Gold is now again playing an important rule. Vogue is straight forward, no complexity and is flourish. The editorial of Cosmopolitan is less important. The written text is smaller and is only fitted in the left bottom page. It is in a modern girly style and uses pictures to show lifestyle. One picture is nearly as big as the editorial and the other pictures has denotations of parts of life such as marriage, shopping and cloth.
Some of the editorial and the description next to the editorial are in pink. Pink is found through the whole magazine on every single page. The color pink is a sign for sex and female. Pink is a color that mostly attracts female people and is less found in male magazines. The only thing, which is important, is entertainment. The editorial is also a summary of the magazine.
It tries to persuade the readers to live their life, as the magazine likes it. You want to be as cool and successful as this American editor is and you want to buy the sunglasses, which you are going to find as an advert some pages later. In order to be pretty, nice, successful, sexy etc.
The value of ideal of lifestyle in Cosmopolitan are be healthy, be sexy, change to be who you are not, be the best, be fashionable, be good in bed, flirt, being independent, succeed at all costs, go on holiday, stand up for yourself. The ideal of lifestyle in Vogue are more materialism, capitalism, sophistication, elite, exclusivity, design and artistic. In Cosmopolitan is sex more important then in Vogue.
The different audiences of Cosmopolitan with some money of the age and Vogue with a lot of money of the age reflect in their adverts, editorial and articles. Materialism is a theory of philosophy where live is better when you own products. Models largely preceded actors and other entertainers as cover stars. In fact, they dominated at Vogue right up until , the first year that more actors than mannequins were tapped for the honor. In when movies were still silent the cleft-chinned Shakespearean stage actress Julia Marlowe was featured.
Thirty-nine years later, Gene Tierney became the first film star to have a cover credit. In , Emma Stone became the most recent cover star to snag a gold statuette for her performance in La La Land. She is impetuous, too. Edna Woolman Chase, who started out addressing envelopes, held her tenure the longest: 37 years.
At one time, Chase oversaw the British, French, and German editions of the publication, in addition to American Vogue.
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